Brainstorming is one of the most essential steps in iPhone application development; during this stage, the teams of developers and designers, project managers (and sometimes even the client) come together and discuss the important factors which are related to app development. Let’s have a look at the points that need to be discussed during a brainstorming session before actually beginning the process of developing iPhone apps and why they are so important.
Knowing the target audience
Simply having a brilliant idea for an iPhone app is not enough; the end-product (an iPhone app) would be used by a limited set of users; it is necessary that the development teams know their target audience well. The app idea must be such that it appeals to the target audience first and foremost, and meet their expectations. When this is set, the rest of the things will fall in place.
User research is an integral part of brainstorming; it deals with an in-depth study of the user demographics and their requirements from the app. Hence, the team must be prepared with a set of questions such as – how many of the target audience actually own an iPhone device; what are the apps they have tried and tested previously and what were their experiences; what age group do they fall in; can they afford the app and many more. They can use these questions to assess their users and use this research to develop the app.
Features and functionalities
During the brainstorming session, the possible features and functionalities that will go into the app are discussed and zeroed-in. Since, it is the features of an app which can make or mar it, the development team must target some essential features which will not only make the app appealing to the end-users, but also which are feasible.
Identifying the potential risks
During the course of app development, the professionals may face a number of potential risks. The earlier the risks are identified, the better it is for the development team. This is because identifying the risks at an early stage of the development process will help them save a significant amount of time and effort. Various risks, which are often associated with an app can be possible coding errors, complex functionalities and potential failures, just to name a few. These are identified during the brainstorming session along with their preventive measures.
Resources to be used
There is no shortage of resources in established iPhone application development companies; these resources can be in terms of tools and technology, hardware and software, infrastructure and manpower. But simply having a wealth of resources is not sufficient. The resources must also be allocated properly according to the needs of the project and the tasks involved in it.
All the points mentioned above are equally crucial for the development of iPhone apps and must be addressed right at the beginning, during the brainstorming session. By sticking to these points, the development teams can easily develop many a successful iPhone apps for their clients.