On 18th September, Apple is planning to release new software at $99 for its well-liked Apple TV Hardware. This software lets you play songs in a music app and then communicates with your iPhone to send that music to your Apple TV through AirPlay protocol (Apple’s Proprietary). So, by routing the software and hardware through your iOS phone, this software allows you to listen to music on speakers as well as watching videos on big screen of Apple TV. If you have not experienced this HD media before you can go for Apple TV review for details.
In this context the interpretations are made on the basis of the Peter Kafka report, which states as under:
“The one new feature I’m aware of is a tweak to Apple’s AirPlay system… The new software will allow people who have purchased content from Apple’s iTunes store to play that stuff on other people’s TVs, via its AirPlay system. The key part is that they will be able to tell an Apple TV box they don’t own to stream the media they do own, directly from the cloud [our emphasis]. That’s a change from the current system, which requires users to download stuff to their iPhones and iPads and fling it to the TV from there.”
Reasons for Using New Software for iOS
First reason is that if you can send music directly from the cloud to other people’s TV, then you can send it to your own TV too. In this way, there is no need to stream music and video firstly to your iPhone and then to your TV, which is a process that burns up battery, makes your phone hot and stops music if you step out from its range. So, this way, it is absolutely inefficient in terms of its design.
It will work efficiently only with music and videos that have been purchased from iTunes, and will also stream to other people’s Apple TVs as well. It will also work with future iTunes Radio, which is being released together with the release of this new Apple TV update. Whatsoever be the Apple-stored content this software includes, it will directly stream to your Apple TV by bypassing your iPhone and will go through your Wi-Fi system. This way, it will save the battery life and release its processor to do other tasks. In other words, your iPhone, iPod touch or iPad will work more like a remote control instead of acting like a media router. If you want to know about apple TV in detail, you can go for online review
The release of new software from Apple is actually a timely move, because the other company Spotify has just launched the same Spotify Connect and Airplay competitor. The software work in the same way, by streaming music and videos directly to the speakers that are Spotify Connect-enabled, however, they can come from different manufactures.
Another reason is that there is another popular Google software i.e. Google’s Chromecast which also has the ability to stream music and videos with their supported apps directly to TV. But both Spotify and Google’s Chromecast always require their supported apps. For example, Spotify Connect only works with Spotify. Now Google and Spotify will soon get to realize the importance of an AirPlay open source clone, as Apple’s AirPlay open source clone has the ability to work with the hardware from any manufacture. Google had applied the same strategy with Android. Apple’s “direct AirPlay” can be easily planned to get rolled out with 3rd party iOS app developers. This can come sooner than expected, so that the app takes off before people get clinched to stuff that can directly reach speakers from the cloud; just the way, Chromecast and Spotify do.